For Brands

Make the web work for you.

Protect and Manage your brand by exposing product and pricing data from resellers.

Protect Brand Reputation

Improve Brand Responsiveness

Improve Customer Experience

Protect Brand Reputation

The key to a company’s competitive advantage lies in the reputation of their Brand. It’s more critical than ever to monitor, manage, and protect the presentation and positioning of your product and brand. It’s estimated that over 75% of all consumers spend some amount of time online researching a product before they make a purchase. Discrepancies in product details such as inaccurate or incomplete data from resellers can cause a loss of consumer confidence and brand loyalty.

Be proactive about your brand.

With Blosm you can:
  • Automate the process of gathering and combining product data from multiple Internet resources.
  • Expose product and pricing data from reseller websites
  • Ensure consistent pricing across resellers.
  • Uncover unauthorized resellers.
  • Proactively manage your brand based on the perception and reputation of your products online.
  • Discover which resellers are representing your brand well and which ones are not.

Improve Brand Responsiveness

Knowing what people are saying about your product or brand through user generated content is a critical component of any Brand Management Strategy. A wealth of competitive intelligence can be found across social media platforms and aggregator sites, but collecting and compiling the data manually is a daunting and overwhelming task. Given the nature of the internet and 24/7 real-time interaction with brands, companies cannot afford to limit how they measure brand performance to quarterly or annual surveys and studies.

Harvest what others are saying about your brand easily.

Blosm can help you to:
  • Take advantage of user generated content and improve your product merchandising and customer service.
  • Eliminate the manual effort associated with researching multiple resources for product scores, expert reviews, and social content sites
  • Improve visibility to what’s being said about your brand in social media.
  • Monitor complaints and turn them into opportunities.
  • Use social media as an alert system to reveal and manage the ‘crisis’ before it goes mainstream.

Improve Customer Experience

How others are representing or using your products, whether it be a competitor or a consumer can be a great resource for identifying ways to improve your product catalog or content. Through expert reviews, product scores & user generated content you can get a valuable insights to improve your brand perception. Using the Blosm platform you can have the most comprehensive set of information available to implement a world class cutomer experience and brand monitoring strategy.

Be ahead of your competition.

Blosm can help you to:
  • Incorporate rich content from resellers and social networks into your website, e.g. Product Use Samples, Videos, Images, Product Scores, and more.
  • Capture competitive intelligence on virtually all of your products across the network and beyond.
  • Utilize customer compliments and complaints to improve product performance and brand perception.
  • Monitor your competitors and resellers to see what they’re doing right and adapt it.

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