GLEN ELLYN, Ill. May 14, 2013 – Blosm, a leading provider of product data management solutions, announced that Modern Automotive Performance has implemented Blosm’s data collection platform to grow the size of their online catalog. The increase in product offerings has contributed to positive trends in average order value, increased traffic from natural searches, and a sizable reduction in bounce rate.
“It took us 6 ½ years to add the first 15,000 products to our website, but once we got comfortable with Blosm we were able to add 5,000 SKU’s in less than 6 months. At first the numbers seemed too good to be true,” said Chris Carey, President of Modern Automotive Performance, “Blosm has met our every expectation.”
Carey feels they are positioned for significant growth with the robust product offering. They’re seeing positive trends in average order value and natural search traffic as well as other key metrics:
- 16.75% increase in site visitors
- 66% increase in number of page views
- 59% decrease in bounce rate
“We couldn’t be happier about the results Modern Automotive Performance has experienced,” expressed Paul Matker, Thanx Media CEO, “and look forward to helping them find additional ways to use Blosm’s data collection methods to further grow their business.”
Blosm automates the process of data collection, reduces the need for manual intervention, and provides a method of ensuring data integrity. Blosm allows businesses to identify multiple data sources of data, collect the information they want and import it directly into their online catalogs. Some of the immediate benefits are:
- Increase size of product offering – offering more products online will result in more sales
- Improved SEO – increased visibility in organic search results
- Integrity of data – reduces errors associated with a manual data collection process
- Streamlined processes – an efficient data collection process frees up resources to work on other projects
Carey added, “Prior to Blosm, every product was added by hand, now we’re able to onboard new products rapidly.”
Thanx Media, a licenced re-seller, is offering demos of the Blosm product in booth 916 at the Internet Retailer Conference and Exhibit (IRCE), June 4-7 at McCormick Place, Chicago IL. Booth appointments can be scheduled by contacting Dan Bulauski at 630-469-2929.
Blosm is an enterprise technology company delivering cutting edge solutions that enable businesses to harness the power of data. Blosm, is the next generation data collection platform and automates the process of gathering relevant product information across a variety of resources. Blosm is privately held. For more information, visit www.blosm.com.
About Modern Automotive Performance:
Modern Automotive Performance provides performance products and services to automotive enthusiasts via an e-commerce website as well as a brick-and-mortar facility in Cottage Grove, Minnesota. In 2011 MAP was listed as #403 on Inc. magazine’s annual list of the fastest growing privately held companies in the United States. With capabilities ranging from engine machining and assembly to metal fabrication all under one roof MAP is much more than your average performance shop. For more information, visit www.maperformance.com.